Natural and Bold
BOLD APE started on a simple idea. Deodorant should smell like something you'd actually choose, and the rest of what you wear should look like something you'd actually want on. So we built a small line of plant-based deodorants, produced in Denmark, and made the apparel to match.
The wordmark is pink. The cuts are heavyweight. The ape is the point.
What we make
Plant-based stick deodorant in four scents. Hoodies and tees with the wordmark embroidered on. Bags and sunglasses to pair with them. All built around a simple aesthetic: heavyweight, magnetic, recognisable.
What we don't
No aluminum. No parabens. No baking soda. No logos chasing trends. No third-party slogans. The product is the proof.
Try the original deodorant. Wear the hoodie.